Abstract: As hotel digitalization has become a dominant paradigm, the hospitality industry is entering a critical phase of digital transformation. Hospitality practitioners are expected to provide more holistic and thoughtful services to meet the intricate demands of their patrons in the fiercely competitive industry. This research aims to explore how hotel operators within the Accor Hotel Group develop strategies to address their guests’ intricate service expectations while advancing their own digital transformation. This study analyses the digital initiatives of the Accor Group via a mixed-method approach. The effectiveness and benefits of the Accor Group’s digital overhaul are examined to gain insights into future trends in hotel digitalization. The study reveals that in the fiercely competitive hotel industry, Accor Group’s investment in hotel digitalization can produce tangible economic benefits. From a macro perspective, hotel digitalization, as a general trend in the industry, not only brings economic benefits to operators but also improves customer loyalty and personalized service experiences. However, further research is needed to address the application challenges and limitations of digital technology.

Abstract: This is a manuscript compiled based on Mr. Hideichi Misono’s speech at the 2024 International Design Services and Social Innovation Forum in Hong Kong on August 27th, 2024. Mr. Hideichi Misono is former design director of Toyota Design Center and has held positions such as Executive Vice President of Calty Design Research in California, Senior General Manager of Toyota Design Center, and President and CEO of Tecno Art Research. He once led the entire Toyota Design Group and played an important role in establishing Toyota’s design philosophy. In the field of education, he was a visiting professor at Chiba University and has given lectures and seminars in many countries. Misono is currently an executive advisor for the Japan Industrial Design Association (JIDA), supporting the overall operation of JIDA.

Abstract: This study investigates the evolving role of mHealth services, emphasizing their potential to enhance well-being and promote a healthy lifestyle. The widespread adoption of mobile devices has led to a surge in mHealth services and a growing user base, creating the challenge of developing services that meet diverse needs. This research explores the requirements of different user segments for mHealth services, using health motivation and control beliefs as the basis for segmentation. The study categorizes mHealth services into eight distinct categories based on user perceptions and assesses how different segments prioritize and value these services. The findings offer insights into the characteristics and preferences of various mHealth user segments, guiding the development of targeted mHealth services that enhance engagement and overall well-being. Ultimately, this study contributes to innovation and development within the mHealth industry, providing a pathway for creating more effective and comprehensive service systems that address the varied needs of the population, fostering a more personalized approach to healthcare delivery.