ISSN: 2959-0078(Print), 2959-0086(Online)

Frequency: Quarterly

Academic and Editorial Committee


Towards a New Innovative Era: Design as Subject of Social Science Research             


JDSSI 20231(1), 1-6; - March 27, 2023


Min Wang*  

Open Access
Design Research
Keywords: Anthropocene; Design; Social science; Design 5.0; Social thinking

Abstract: Looking back on the history of design, it will be found that the four landmark industrial revolutions that occurred over roughly the last century have exacerbated natural resource scarcity, severe environmental problems, and conflicts among various interest groups. Design activities have focused on the development needs of individuals and society. Design innovation has been viewed as a way to add value to goods, a driver of economic growth, and even a slogan politicians use. Content from the arts and humanities, such as aesthetic taste, form, and stylistic elements, has influenced consumer goods to excessive extent. Meanwhile, design, a social practice in which everyone can participate, ubiquitously influences how people live their daily lives. Separating design from interpretations of the arts and humanities and integrating design into the social sciences would provide a new, innovative tool to guide organizations and other decision-makers facing confusing, unpredictable, problematic situations to solve increasingly pressing social “wicked problems.” This article proposes a reconceptualization of design activities as part of social science systems, advocating a shift from design thinking to social thinking and innovations that meet the challenges of contemporary social issues.

Latest articles

The JDSSI is an academic design journal founded in February 2023, and distributes high-quality, original research and operates worldwide academic journals with peer-review and open access (print and online simultaneous publication quarterly).

Thematic research articles, literature review, and book reviews are the three types of original articles accepted by the journal. Among the subjects addressed are design service and assessment, social innovation theory and practice, and design as a driving strategy for social and cultural construction. It intends to devote itself to the debate of multifaceted design problems and the value of social innovation through the sharing of innovative design ideas and solutions. 

Submit your manuscript:;  (Chinese mainland)

See Instructions for authors for manuscript requirements. 

March 4th, 2023

Journal of Design Service and Social Innovation (JDSSI) is an international design journal published by MSPL. The journal is peer-reviewed, open access, and published four times a year (quarterly) in both print and online formats.

JDSSI covers the fields of design service, social innovation, and design culture, and is an academic platform dedicated to the study of design issues and the exploration of social innovation service approaches. JDSSI aims to share innovative design ideas and solutions, explore issues such as sustainable design, consumer service, and promote design for harmonious social development and multicultural exchange, with a particular focus on the dissemination of design theories and ideas between East and West across cultures. It hopes to promote the development of design and culture between East and West, and strives to be in the leading position in these fields. The primary goal of JDSSI focus on academic research rather than profit-making

Researchers from different fields are welcome to submit manuscripts.

Call for papers

Song Yi ,


Keywords: DESIS-China; DESIS lab; Design Education; Social Innovation; Sustainable Design

Abstract: DESIS is a leading advocate and organization for social innovation and sustainable design, actively promoting international exchange and communication in design education for over a decade. Since its establishment in 2009, DESIS-China has had a significant impact on the field of social innovation design and design education in China. The Journal of Design Service and Social Innovation invited Associate Professor Miaosen Gong from the School of Design at Jiangnan University for a special interview. The interview covered various topics including the establishment, development, and organizational structure of DESIS, the remarkable achievements of DESIS-China in the field of social innovation, the differences in social innovation between Eastern and Western contexts, the influence of DESIS on design education in China, and the prospects for the future development of DESIS. In this study, based on research and analysis from different perspectives, a relatively comprehensive understanding of DESIS is formed, highlighting the practical effectiveness of DESIS-China in the Chinese design education community while promoting the global dissemination and exchange of Chinese social innovation concepts.

Open Access
Innovation Research

JDSSI 20231(2), 16-26; - September 12, 2023


Zhao Zhewen *   

Miaosen Gong , 

Open Access

Liang Zhu *   

Research Article
Open Access
Keywords: Traditional folk arts and crafts; Conservation of productive methods; Daily life; Spirituality

Abstract: Traditional Chinese folk handicrafts can be divided into productive innovations based on market demand and innovations based on everyday folk life-two basic types with different innovation logics. The study of the succession and development of China’s “intangible cultural heritage” projects should first distinguish the contexts and essential differences between these two types of cultural heritage. This study reflects on the current “productive approach to safeguarding” intangible cultural heritage, pointing out that current projects pursuing cultural conservation and inheritance are often focused on “masterpieces” characterized strongly by “skilled” labor. Safeguarding and transmitting intangible cultural heritage also emphasizes “folk crafts” with a similarly strong “skilled” character. The development and protection of folk art and its industries, however, should be achieved on the premise of respecting its culture of survival.

JDSSI 20231(1), 28-35; - June 6, 2023





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Research on the Ecological Agricultural Landscape Planning and Design Strategy of Nihegou Village in Northern Shaanxi Province  


JDSSI 20231(1), 7-21; - April 22, 2023


Open Access

Fan Yang  

Keywords: Rural revitalization; Nihegou village; Ecological agriculture; Landscape planning and design; Traditional village


Hui Wang, 

Min Wu,* 


Abstract: The village of Nihegou in northern Shaanxi is an important agricultural and cultural heritage site, a traditional Northwest China village and a model village for rural tourism. With the participation and efforts of many parties, various strong and beneficial agricultural policies have been implemented, the local infrastructure and public services have been continuously improved, the village environment has basically been maintained as neat and orderly, and actions to improve the rural living environment have been conducted in succession, but the unbalanced, inadequate and disharmonious situation in the local area still needs to be alleviated, there are no stable industries in the area, the population is aging, “hollowing out” exists to a certain extent in the villages, the ecological landscape has been destroyed, and the rural agricultural tourism industry lacks hardware support. In this paper, we study the work of the “three rural areas” in the context of the harmonious countryside, sort out the ecological and agricultural landscape resources and problems in Nihegou village in northern Shaanxi, and implement specific design strategies for the agricultural landscape of the selected site. The project will continue to improve the quality of the rural habitat and public services, promote the harmonious development of the rural economy and ecology.


Practical Research

Jiawei Wu,  

Research on Urban Brand IP Design - a Case Study of “YELLOWFLOWERS” in Shangrao City of Jiangxi Province


JDSSI 20231(2), 1-15; - July 23, 2023


Qiong Li,*

Open Access

Miao Yi  

Practical Research



Abstract: Based on IP-based urban branding, distinctive urban images are created to achieve favorable social and economic benefits. This paper establishes a four-in-one urban brand IP logic framework of “IP positioning - IP image - IP products - IP scenarios.” It thoroughly reviews the urban characteristics of Shangrao, Jiangxi province, and the Shangrao urban brand IP “YELLOWFLOWERS” (“黄花花” in Chinese). The “YELLOWFLOWERS” series of cultural and creative derivatives further introduces locally distinctive products.
Keywords: Urban brand; Individuation;  Shangrao City; IP design
Keywords: Artificial intelligence; Design ethics; Face recognition; Big data; Technology dependence

Abstract: Artificial intelligence (AI) continues to expand into different areas of social life, bringing design ethics and public rights under challenge. Instead of stopping the research application of AI, it is better to urgently study some of the practical problems that AI technology may bring about and promptly formulate corresponding laws to regulate them. This paper discusses the following issues: 1. Security and privacy of face recognition; 2. Political and economic applications of AI; 3. Emotional learning of AI; 4. Human-computer development of brain-computer interface; 5. Ethical supervision of AI; 6. Automatic design of AI etc. It analyses design ethics basic principles, such as security, privacy, fairness, trustworthiness, honesty, etc., and calls for strengthening the institutional construction of design ethics and public safety for AI technology products.


Open Access

Zhiyu Zhou *   

Research Article


Technological Control Tool of Everyday life? Six Questions on the Design Ethics of Artificial Intelligence             


JDSSI 20231(1), 36-43; - June 14, 2023

JDSSI 20231(2), 39-42; - October 11, 2023


Kaixi Fan

Open Access
Book Review


Keywords: Design research; Cross-disciplinary; Design theory; Method

Song Qiu * 

Research Article


Yixiong Hua,


Keywords: Mapping; Architectural science; Urban cultural map; Urban research

Abstract: Urban cultural maps are important analytical tools that can guide urban design and planning from the perspective of information, provide services for urban cultural development, promote cultural planning and the construction of urban space, and reflect and promote the process of urban cultural progress in a dynamic way. Mapping is often used as a process tool for mapping, cognition, and analysis in geography or surveying and has recently been applied in architectural science. The field of architecture has given mapping a new definition and played a certain role in urban research and development. This article introduces the concepts of mapping and urban cultural maps, as well as the relationship between them. Through a review of theoretical research and relevant practices, it provides new perspectives and possibilities for urban development.

JDSSI 20231(2), 27-38; - October 09, 2023

Open Access