Research on Visual Merchandising Window Display Design for Fast Fashion Brands Based on Consumer Purchasing Intention

JDSSI 2024, 2(4), 18-32; https://doi.org/10.59528/ms.jdssi2024.1201a25 - December 1, 2024

Abstract: In the context of a gradually improving real economy, fast fashion brands actively pursue innovative visual merchandising strategies. As the most direct and influential visual merchandising tool in stores, window display design requires continuous innovation to increase customers’ attention and purchase intent. This paper explores the impact of visual merchandising window display (VMWD) design on shopping behavior from the perspective of consumers based on the visual merchandising literature. A total of 366 consumers were surveyed online and offline about their shopping experience at fast fashion store chains both domestically and abroad to determine whether they were satisfied with the different VMWD design elements and whether these design elements affected their purchasing decisions. Based on previous research, this study summarizes and proposes a model to investigate the factors that influence consumer satisfaction and purchasing intentions in relation to the window display design of fast fashion brands. After survey data were collected, the model was optimized through exploratory factor analysis. Subsequently, an importance-performance analysis (IPA) quadrant analysis was conducted to assess the importance and performance of various design elements. By analyzing the survey data, this study found that fast fashion brands’ VMWD designs must balance visual appeal and brand consistency while considering the emotional and information needs of consumers. The study provides fast fashion brands with a practical reference regarding window display design and visual merchandising strategies.

Abstract: The science and aesthetics of glaze color represent a unique cultural art form. This study investigates how adjusting the ratio of cyan glaze components and controlling the lattice sintering temperature at approximately 1210 degrees Celsius can produce variations in shades of hill green and forest green cyan glazes on white porcelain test pieces. In Chinese, the term originally refers to green, but it is often used to describe the appearance of mountain scenery from a distance, particularly in gray and rainy weather. In such conditions, the green hues blend into blue, subtly revealing the beautiful scenery of distant mountains. The experimental results regarding glaze lattice formation indicate that test pieces containing talc and calcium carbonate exhibit a greenish tint, while those made with strontium carbonate and barium carbonate display a bluish-green tint.

Through the innovative combination of copper oxide minerals and precise control of firing temperature within the medium to high-temperature range, the fusion and transformation of ionic crystals can be achieved, while simultaneously reducing oxygen and energy consumption in the process. This study introduces a novel method of blending minerals to investigate the mechanism behind altering the glaze color recognition threshold. These findings hold academic significance for understanding the impact of alkaline earth metals on green-cyan glaze colors and also present new avenues for future research in the field of glaze coloration.

Study on the Influence of Copper Oxide on the Saturation of Porcelain Glaze: A Case Study of Green Cyan Glaze

JDSSI 2025, 3(1), 1-12; https://doi.org/10.59528/ms.jdssi2025.0109a28 - January 9, 2025

JDSSI is an international scholarly journal that was registered in February 2023, dedicated to the publication of high quality original design research (published quarterly in print and online simultaneously). JDSSI implements peer review and open access policies, with a focus on design innovation issues in multidisciplinary fields for social services.

Thematic research articles, literature review, and book reviews are the three types of original articles accepted by the journal. Among the subjects addressed are design service and assessment, social innovation theory and practice, and design as a driving strategy for social and cultural construction. JDSSI aims to share innovative design ideas and solutions, explore issues such as sustainable design and consumer services and promote design for harmonious social development and multicultural exchange. 

Submit your manuscript: jdssi.editorialmanager03@gmail.com

See Instructions for authors for manuscript requirements. 

February 22th, 2024

Call for Papers

Abstract: Design and its complexity are understood differently by the public. It is everywhere in our everyday lives, people without a background in design education may also differentiate poor designs. Consequently, the term “bad design” emerges. “Bad design” is loosely used, extending from design-specific to non-design fields. However, there is yet to be a universally accepted academic definition of what constitutes bad design. Why do bad designs exist? How do bad designs become distributed and adopted by the public? Adopting netnography methodology, this study involves gathering samples of public opinions on bad designs from internet forums in Reddit. The first objective of the research is to untangle the concept of bad design that may stem from intentional or unintentional causes. Unintentional—due to the designers’ negligence—or intentional, to benefit certain parties. The study reveals that public posts often highlight design failures across various fields—ranging from industrial products to government systems—focusing on aesthetic flaws, poor functionality, and exploitative “dark patterns.” Regardless of the causes, bad designs have the potential to result in harm, whether to their users, the environment, or the business sector, disadvantaging certain groups or stakeholders. Considering these aspects, our second objective is to develop a tool to identify bad design elements.

“Bad Design Canvas” is devised as a suggested tool to assess and rethink our current design practice, to be more mindful. This canvas holds the potential to be beneficial for designers and design students in identifying deficiencies and evaluating existing bad designs. The values of good design may be easier to be recognized by designers or professionals in the design field, whereas bad designs can be noticed by the public as users. While it may not be possible to eliminate bad design completely, it is the responsibility of design practitioners to recognize and minimize its occurrence in their practices.

Bad Design Canvas: Understanding Public Perception of Poor Design Practices

JDSSI 2024, 2(4), 33-52; https://doi.org/10.59528/ms.jdssi2024.1220a26 - December 20, 2024

Optimizing Tourism Routes in the Macau Coloane Area through Service Design

JDSSI 2024, 2(4), 53-71; https://doi.org/10.59528/ms.jdssi2024.1221a27 - December 21, 2024

Abstract: The Coloane area in Macau attracts many tourists every year because of the rich historical heritage preserved there; however, finding adequate tourism routes and support facilities remains challenging. Using the official tourism routes of the Coloane area, this paper creates a user journey map on the basis of field research and user interviews, identifies all the contact points, categorizes their needs according to the Kano model, and finally optimizes the current Coloane travel route. In this research, the findings indicate that tourists are most concerned about rest and shade spaces, transportation station locations and scenic activity experiences when they visit the Coloane area. The results of this study are expected to provide value for improving the tourism service experience in the Macau Coloane area.