Research on Visual Merchandising Window Display Design for Fast Fashion Brands Based on Consumer Purchasing Intention

JDSSI 2024, 2(4), 18-32; https://doi.org/10.59528/ms.jdssi2024.1201a25 - December 1, 2024

Abstract: In the context of a gradually improving real economy, fast fashion brands actively pursue innovative visual merchandising strategies. As the most direct and influential visual merchandising tool in stores, window display design requires continuous innovation to increase customers’ attention and purchase intent. This paper explores the impact of visual merchandising window display (VMWD) design on shopping behavior from the perspective of consumers based on the visual merchandising literature. A total of 366 consumers were surveyed online and offline about their shopping experience at fast fashion store chains both domestically and abroad to determine whether they were satisfied with the different VMWD design elements and whether these design elements affected their purchasing decisions. Based on previous research, this study summarizes and proposes a model to investigate the factors that influence consumer satisfaction and purchasing intentions in relation to the window display design of fast fashion brands. After survey data were collected, the model was optimized through exploratory factor analysis. Subsequently, an importance-performance analysis (IPA) quadrant analysis was conducted to assess the importance and performance of various design elements. By analyzing the survey data, this study found that fast fashion brands’ VMWD designs must balance visual appeal and brand consistency while considering the emotional and information needs of consumers. The study provides fast fashion brands with a practical reference regarding window display design and visual merchandising strategies.

Abstract: This article presents a novel curriculum design solution for teaching reproducible workflows using Git and Python to mature learners. To accommodate time-constrained learners, our hybrid workshop (offering in-person and remote participation) condenses multiple topics into a one-hour format. The workshop features an engaging Slido deck, a live demonstration of Streamlit for rapid web app deployment, and a take-home handout summarizing key lessons. The workshop was attended by 46 participants (6 in-person). Participants' feedback collected throughout the workshop suggest high engagement through Slido activities and lively discussions. Observations suggest that automation of Slido activities and extending the workshop to two hours could enhance future executions. This article discusses lessons learned and provides recommendations for adapting the workshop to diverse audiences.

Motivating Mature Learners to Adopt Reproducible Workflows in a 60-minute Hybrid Workshop: A Curriculum Design Challenge

JDSSI 2024, 2(4), 1-17; https://doi.org/10.59528/ms.jdssi2024.1130a24 - November 30, 2024

JDSSI is an international scholarly journal that was registered in February 2023, dedicated to the publication of high quality original design research (published quarterly in print and online simultaneously). JDSSI implements peer review and open access policies, with a focus on design innovation issues in multidisciplinary fields for social services.

Thematic research articles, literature review, and book reviews are the three types of original articles accepted by the journal. Among the subjects addressed are design service and assessment, social innovation theory and practice, and design as a driving strategy for social and cultural construction. JDSSI aims to share innovative design ideas and solutions, explore issues such as sustainable design and consumer services and promote design for harmonious social development and multicultural exchange. 

Submit your manuscript: jdssi.editorialmanager03@gmail.com

See Instructions for authors for manuscript requirements. 

February 22th, 2024

Call for Papers

Abstract: This is a manuscript compiled based on Mr. Hideichi Misono’s speech at the 2024 International Design Services and Social Innovation Forum in Hong Kong on August 27th, 2024. Mr. Hideichi Misono is former design director of Toyota Design Center and has held positions such as Executive Vice President of Calty Design Research in California, Senior General Manager of Toyota Design Center, and President and CEO of Tecno Art Research. He once led the entire Toyota Design Group and played an important role in establishing Toyota’s design philosophy. In the field of education, he was a visiting professor at Chiba University and has given lectures and seminars in many countries. Misono is currently an executive advisor for the Japan Industrial Design Association (JIDA), supporting the overall operation of JIDA.

Design Management: From my Experience in Toyota Design

JDSSI 2024, 2(3), 53-64; https://doi.org/10.59528/ms.jdssi2024.1015a22 - October 15, 2024

Trends in Digitalized Hospitality Services: Accor Hotels Group’s Digital Transformation

JDSSI 2024, 2(3), 65-86; https://doi.org/10.59528/ms.jdssi2024.1031a23 - October 31, 2024

Abstract: As hotel digitalization has become a dominant paradigm, the hospitality industry is entering a critical phase of digital transformation. Hospitality practitioners are expected to provide more holistic and thoughtful services to meet the intricate demands of their patrons in the fiercely competitive industry. This research aims to explore how hotel operators within the Accor Hotel Group develop strategies to address their guests’ intricate service expectations while advancing their own digital transformation. This study analyses the digital initiatives of the Accor Group via a mixed-method approach. The effectiveness and benefits of the Accor Group’s digital overhaul are examined to gain insights into future trends in hotel digitalization. The study reveals that in the fiercely competitive hotel industry, Accor Group’s investment in hotel digitalization can produce tangible economic benefits. From a macro perspective, hotel digitalization, as a general trend in the industry, not only brings economic benefits to operators but also improves customer loyalty and personalized service experiences. However, further research is needed to address the application challenges and limitations of digital technology.